June 2023 Sao Paulo International Fashion Clothing and Fabric Exhibition, Brazil

Exhibition time: June 23-25, 2023

Venue: EVENTS CENTER PRO MAGNO Exhibition Center, Sao Paulo, Brazil

Exhibition cycle: once a year

Exhibition range:

Clothing: all kinds of men's and women's wear, children's wear, leisure, knitting, sportswear, etc

Clothing and accessories: tie, hat, scarf and other clothing accessories.

Fabric: fabric, accessories, printing design

Exhibitors: enterprises and relevant persons committed to wholesale, retail and manufacturing of fashion clothing in Brazil and abroad

Exhibition introduction:

FENIN is the most important exhibition between Brazil and Latin America. It is the largest commercial platform for the Brazilian clothing industry and fashion industry. It is also the vane of fashion trends in Brazil and the maker of fashion opinion. The exhibition has been successfully held for 23 times. In 2018, the exhibition attracted more than 600 local brands of clothing, apparel and fabrics from all over the world and Brazil. In addition to Brazilian enterprises, the exhibition also attracted many international companies from Italy, the United States, the Netherlands, Pakistan, Türkiye, China and more than 30000 professional visitors, including 70% of retailers, 15% of factories and textile enterprises, 7% importers and international businessmen, 5% commercial agents, 3% planners, fashion professionals, journalists, etc. The exhibition area of exhibitors from China reached 600 square meters, and more than 70 enterprises participated in the exhibition. FENIN Exhibition has built a platform to develop the Brazilian clothing market, and combined with the entire Brazilian textile industry chain to complete the most important business activities in central Brazil. At the same time, it has also created a fashion show platform at the exhibition site, displaying the main trends of the next year and attended by celebrities and artists.

Overview of Brazil market:

As the largest market in South America, the Brazilian market is an important area for industries and enterprises to develop diversified international markets. In recent years, enterprises have increasingly paid attention to the South American market. With the implementation of various economic reforms of the new government in Brazil after the domestic election and the recovery of the relationship between the United States and Malaysia, the market will maintain a high-speed growth trend in the coming years. At the same time, under the influence of the Olympic economy next year, the Brazilian market will be greatly improved. Since Premier Li Keqiang's successful visit to Brazil this year has pointed the way for the in-depth development of China-Pakistan economic cooperation, the comprehensive strategic partnership of cooperation has entered a new stage of development.

Brazilian textile industry - huge market potential has not yet been released, full of opportunities and institutional challenges

In 2011, Brazil's textile and clothing industry had a total revenue of US $67 billion, with an estimated 30000 enterprises and 1.7 million employees. It is the world's second largest producer and third largest consumer of denim.

In 1990, the per capita consumption of cotton thread in Brazil was only 4.4KG, which has increased to 5.26KG last year. In the same period, the world per capita consumption of cotton thread only increased from 3.52 KG to 3.65 KG.

According to customs statistics, the total amount of textiles and clothing imported from Brazil in 2011 was 3.543 billion US dollars. The main imported varieties include chemical fiber/blended fabric, chemical fiber/cotton woven clothing, chemical fiber yarn, industrial/functional textiles, accessories, etc.

In 2011, Brazil imported US $3.543 billion of textiles and clothing from China, accounting for 55.5% of Brazil's total imports, with a year-on-year increase of 23% in fabrics; Clothing increased by 74% year-on-year. In the following order, the total imports are India (US $580 million), Indonesia (US $357 million), the United States (US $223 million) and Argentina (US $205 million).

Due to the change of fashion and lifestyle pursued by the expanding middle class in Brazil, they have a higher level and diversified demand for textile products and clothing. Although Brazil also has a textile industry, its high cost of employment and the lack of industrial chain connection and supporting facilities have huge market demand potential for high-end products with excellent processing, original design and brand from China.